Unlock the Power of HubSpot: 13 Amazing Free Features You Need to Know

13 free HubSpot features to boost CRM, marketing, and sales. Elevate your business without any cost.

Are you a small business owner, marketer, or part of a customer service team looking to enhance your workflow without breaking the bank? HubSpot offers a powerful free tier that can streamline your sales, marketing, and customer service efforts. With 13 robust free features, HubSpot is the go-to solution for growing businesses. Whether you're managing leads, tracking customer service inquiries, or optimizing your marketing funnel, HubSpot has got you covered.

What’s Included in HubSpot’s Free Tier?

1. Contact Management

Keyword: CRM (Customer Relationship Management)
Efficiently store and organize your contacts, companies, deals, tasks, and activities. HubSpot’s CRM allows you to track and manage interactions with leads and customers in one centralized place. Whether you’re tracking email communications or phone calls, it provides seamless contact management to streamline your sales and marketing efforts.

2. Forms

Keyword: Lead generation
Create customizable forms that you can easily embed on your website to capture valuable leads. Whether you need a contact form, feedback form, or lead generation form, HubSpot's free tier enables you to design forms that align with your business goals.

3. Form Automation

Keyword: Marketing automation
Automate one email per form submission to start nurturing your leads immediately. Engage with prospects through personalized email marketing, even on the free tier.

4. Email Marketing

Keyword: Marketing software for small business
Send up to 2000 emails per month with HubSpot branding. This feature allows small businesses to create professional email campaigns and build customer loyalty without additional cost.

5. List Segmentation

Keyword: Sales pipeline management
Segment your contact database into targeted lists based on their actions, demographics, or interests. With up to 10 active lists and 1,000 static lists, you can deliver more personalized marketing campaigns that are tailored to specific audience segments.

6. Live Chat

Keyword: Customer service software
Communicate with website visitors in real time using HubSpot’s live chat feature. Build rapport with potential customers and provide immediate support for better engagement.

7. Meeting Scheduling

Keyword: Sales pipeline management
Create a personal meeting link that allows contacts to schedule meetings with you directly. No more back-and-forth emails trying to find a suitable time!

8. Conversational Bots

Keyword: Marketing automation
Automate interactions with visitors using conversational bots. These bots can handle simple tasks like answering FAQs, qualifying leads, booking meetings, or creating support tickets. It’s a smart way to offer customer assistance without requiring human intervention.

9. Website Traffic Analytics

Keyword: Website traffic
Track your website’s performance with standard web analytics. HubSpot provides insights into traffic sources, page views, and user behavior, enabling you to make data-driven marketing decisions.

10. SEO Recommendations & Optimizations

Keyword: SEO tools
Boost your site’s visibility with basic SEO recommendations and optimizations. These suggestions help improve your site’s search engine ranking, driving more organic traffic.

11. Company Insights

Keyword: CRM
Access detailed company insights to understand your customers better. This feature pulls information about your prospects, helping you personalize your sales outreach.

12. Tasks & Activities

Keyword: Customer service software
Stay organized with HubSpot’s task management feature. Assign tasks, track activities, and follow up on your sales and marketing efforts all in one place.

13. Deals

Keyword: Sales pipeline management
Track your deals from start to finish. HubSpot’s deal tracking system helps manage your sales pipeline, ensuring nothing falls through the cracks.


HubSpot Free Tier vs. Competitors: Zoho and Salesforce

When comparing HubSpot’s free CRM tools to Zoho and Salesforce, it’s clear that HubSpot stands out with its user-friendly interface and comprehensive features. Here’s a quick look at how these platforms compare:

FeatureHubSpot Free TierZoho Free PlanSalesforce Essentials
Contact ManagementIncluded, Unlimited ContactsLimited to 3 usersPaid Plan Only
Email MarketingUp to 2000 EmailsNot Available in Free PlanPaid Plan Only
Live ChatIncluded with BrandingAvailable in Free PlanPaid Plan Only
Meeting SchedulingIncludedAvailable in Free PlanPaid Plan Only
SEO ToolsBasic RecommendationsNot Available in Free PlanPaid Plan Only
CRM CapabilitiesComprehensiveBasicFull Features (Paid Plan)

HubSpot offers more out-of-the-box functionality for small businesses at no cost, making it an attractive solution for growing teams compared to competitors like Zoho and Salesforce that charge for many of these features.

Take Your Business to the Next Level with HubSpot's Free Features

HubSpot’s free tier is not just a tool it’s a business solution designed to meet the needs of small businesses and startups. Here are a few real-life examples of companies that have leveraged HubSpot’s free features to grow:

  • Case Study 1: Lead Generation for Small Businesses
    A local real estate agency used HubSpot’s free form builder and email marketing tools to capture and nurture leads. In just six months, they increased their customer base by 30%.

  • Case Study 2: Improving Customer Service
    A SaaS company integrated HubSpot’s live chat feature to offer instant support to website visitors, reducing response time by 50% and boosting customer satisfaction.

By using HubSpot’s free features, these businesses were able to automate critical processes, increase efficiency, and scale their operations—all without spending a dime.

Start Using HubSpot's Free CRM Tools Today!

With HubSpot’s free features, small businesses can manage their sales pipeline, improve marketing efforts, and provide better customer service—all at no cost. Why wait? Start using HubSpot’s free tier today and take your business to the next level!